Insight Benchmarks

Insight Benchmark Figures

Working specifically with fund providers means that we can give you better insight into how your email programme is doing against your peers. The data we collect is anonymized and then served to you within the Insights section of the platform. Click on the icon shown below to expand the Insights section and click Emails:

The default view will show you the global headline figures for the past year…you can see the devices the contacts are using to read emails and how long they are spending on them too…

If you’re looking for the benchmark figures for a specific time range you can adjust this at the top right hand of the page:

Not just that, but we’ve also given you the ability to tailor the dashboard to your local marketing needs. Say, you’re looking for benchmark figures to show how well Newsletters perform in France…you can click into the Audience section, then the funnel icon shown, tick the box against France…

Then in the All Communication Types dropdown select Newsletter…

The charts will then update to show you the benchmark figures based on your selection.

Once you have this data you probably want to know how you can improve your email programme right? Well, in Time, Content and Subject Lines you can find out when contacts are most engaged, recommendations on how to design your emails and what type of subject lines perform best.

If you need help finding the right benchmarks please contact us at support@stoneshot.com.