StoneShot Learning > Email Marketing > Google Analytics

Google Analytics

A marketing campaign is more than just an email and frequently StoneShot is just a part of this wider campaign.

Whilst with our integrations we aim to help centralise your statistics, a lot of our clients are using Google Analytics (GA) to bring results from multiple areas together. We’ve created an option for users to include your GA tags on all of the links within their email.

Users will be able to tag their email campaigns with up to five UTM tags. A UTM code is a simple code that can be attached to a custom URL in order to track a source, medium, campaign name, term and content. This enables Google Analytics to tell users where their contacts have come from as well as what campaign directed them to there.

For example, was it from StoneShot or was it from a website?

Using the integration

If Google Analytics isn’t enabled, get in touch with the Support team who will be able to enable Google Analytics for you.

What they will need to know is if you wish to change the default values for utm_source or utm_medium as Email.

As standard, utm_source is set to ‘StoneShot’, and utm_medium is set to ‘Email’. Just let the team know if you want these amended, and this will apply to all newly created emails going forward.

Applying the UTM tags to a new email

  1. When you create your email, on the Advanced tab you’ll see a toggle to enable Campaign (Google Analytics).
  2. Enter the values as required. The default values for Source and Medium will be pulled through. Campaign Name will match the template name, but this can be amended. If you don’t need Medium, Term or Content, simply leave them blank.
  3. Create your template as normal. Once created, when you go to the Test tab ensure Google Analytics tags have been added. Your links will look like this:

Adding to an existing email

  1. If you want to add to an existing email, on the Advanced tab toggle to enable Campaign (Google Analytics).
  2. The Campaign Name will pull through as the template name but you could update the value if you wish. This will then have added the Google Analytics utm_ tags to all of the links in the template.
  3. Navigate to the Test tab to check the utm_tags have been applied correctly to all links.
If you update any new links within the template after enabling Campaign (Google Analytics) you may need to toggle the option OFF and then back ON to apply the utm_tags to the new links.

Adding different utm tags per link in the same email

There might be a situation whereby you’ll want to have different UTM values across the links in your email. You can do this by blanking out the utm fields you want to change on the Advanced screen, and then applying them manually on each link in your template.

Ensure that the Google Analytics toggle is ON, otherwise any manual entries will still be removed.

Campaign Name and Campaign Source are unable to be removed as these are required fields.

For more information on Google Analytics, take a look at our Video below.

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