Financial institutions are a core pillar of society. But that doesn’t mean that they are immune to the changes that the digital era brings with it. And one of the biggest macro-shifts digitalization brings with it? Personalization. Which makes sense if you think about it. Because it captures what modern consumers want: individual service and attention. Yet many financial institutions are struggling to embrace this trend due to their size, siloed departments and data sources, government regulations, and strict privacy laws. But as consumer demand for individualized experiences grows, it’s imperative that companies offering financial services embrace modern website personalization strategies. And when we say personalization, we don’t just mean customizing your emails, we’re referring to tailoring your entire website experience to your customer's wants and needs. We realize this is easier said than done. But doing so pays off. Financial companies that achieve personalization at a scale can minimize operational inefficiencies. Meaning their marketing budgets and efforts are optimized and pack more of a punch because they know where their customers are and what content attracts them. So let's look at the steps you can take to enable website personalization and make your financial services shine.
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March 31, 2022 |4 min read |Email Marketing
How to Give Your Clients a Personalized Website Experience
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