We’re a carbon neutral company

Climate change is a pressing issue that affects us all. As a responsible company, we understand the importance of taking action to combat climate change and to reduce our carbon footprint.

We’ve partnered with Carbon Neutral Britain since 2022 and we're one of the few marketing automation providers that's a carbon neutral company.

We’re a carbon neutral company
Understanding Climate Change

Understanding Climate Change

Climate change is the long-term alteration of Earth's average weather patterns. It is primarily driven by human activities, particularly the emission of greenhouse gases (GHGs) such as carbon dioxide (CO2), methane (CH4), and nitrous oxide (N2O). These gases trap heat in the atmosphere, leading to rising global temperatures, more frequent extreme weather events, and other environmental changes.

The consequences of climate change are far-reaching, affecting ecosystems, biodiversity, water resources, and human societies. To mitigate these effects, it is crucial to reduce GHG emissions and transition to more sustainable practices.

Our Commitment to Carbon Neutrality

We take our responsibility toward the environment very seriously. We are committed to minimizing our impact on the environment and became a carbon neutral company in 2022.

This process is ongoing and here's how we're making a difference:

01/04

Carbon Footprint Assessment

Each year we conduct a comprehensive assessment of our carbon footprint, including emissions from our operations, energy consumption, and transportation. This assessment is conducted by independent auditors and provides us with valuable insights into where we can make the most significant reductions.

02/04

Reducing Emissions

Next we implement strategies to reduce our emissions. This includes investing in energy-efficient technologies, optimizing our supply chain to minimize transportation emissions, and adopting sustainable practices in our offices. We use renewable energy sources wherever possible and look for the same from our vendors.

03/04

Offsetting Carbon Emissions

For emissions that cannot be eliminated through reduction measures, we invest in carbon offsetting. These initiatives support reforestation, renewable energy projects, and other activities that remove or reduce carbon from the atmosphere. They also provide education, employment, clean water, energy, or have a positive impact on the local wildlife and ecology.

04/04

Sustainable Practices

We encourage sustainable practices among our employees and partners. This includes promoting energy conservation, reducing waste, and using eco-friendly products.

Join Us in the Fight Against Climate Change

Climate change is a global challenge that requires collective action. We're doing our part to combat climate change and believe in the power of collaboration. We encourage our employees, clients, and partners to join us in reducing carbon emissions and promoting sustainability.

Together, we can make a significant difference in the fight against climate change and build a better, more sustainable future for all.

Our contribution

Tonnes of CO2 offset

205.6

Number of projects

4

Equivalent number of trees planted*

9,343

*Equivalent trees based on a mature tree offsetting 22Kg of carbon per year. We're showing an equivalent as we're both planting trees and supporting carbon reduction projects.

Our highlighted projects

Yorkshire Woodland Management

In this project, one of the major objectives of the Dales Woodland Strategy is the creation of new native woodland in the Yorkshire Dales.

England

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Salkhit Wind Farm

The Salkhit Wind Farm is the first grid-connected wind farm in Mongolia. The project generates renewable electricity using wind power resources and supplies it to the Mongolian central electricity system grid to meet the growing electricity demand.

Mongolia

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Improved Biodiversity & Mixed Reforestation

The reforestation project in Costa Rica combines the premium quality standards of a recognised forest carbon offset project with multiple ecological and socio-economic benefits for local communities and the environment.

Costa Rica

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Hydroelectric Power in the Amazon

Maracanã is a run of river small hydropower plant with an installed capacity of 10.656 MW, located in Nova Marilândia, Brazil.

Brazil

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Frequently Asked Questions

The United Nations Intergovernmental Panel on Climate Change (IPCC) list carbon offsetting as one of the most impactful ways to tackle climate change.

Increased Carbon Dioxide (CO₂) emissions in the atmosphere are one of the biggest causes of global warming and so by offsetting your carbon footprint - with projects to remove CO₂ from the atmosphere, you can balance out your emissions to become Carbon Neutral.

We can make a difference with small changes to our lifestyle – changing our energy provider and usage, changing what we eat, looking at our plastics use and recycling, changing how and when we travel, as well as many others. However, we cannot stop our carbon footprint completely, and in many cases, large purchases such as electric cars and solar devices are not affordable for everyone.

By becoming carbon neutral, you can offset all the emissions you cannot stop completely - cheaply and effectively - making a positive impact on the climate crisis.

Despite what many people think, Carbon Offsetting is a very heavily regulated industry with billions of pounds being spent each year by businesses and countries on regulated Carbon Markets.

All of our carbon offsetting projects are certified to the highest standards through the Verified Carbon Standard (VCS), Gold Standard Voluntary Emission Reductions (VER) and Certified Emission Reductions (CER) programmes.

As the three largest, and most regulated offsetting standards in the world - we do not select any project that is not regulated this way as it ensures all of the money spent goes directly to the offsetting initiatives supported. This also ensures the measurements, and tonnes of CO₂ are accurate, and verified. We strongly recommend avoiding any offsetting projects that do not follow these standards.

To qualify for these standards, all projects go through a rigorous and public registration and issuance process, third party audit and are overseen by the CDM Executive Board (appointed by the United Nations Framework Convention on Climate Change), ratified by the Kyoto Protocol. Regulated and verified, the international carbon credits that we use are exactly the same credits as those used by multinational organisations, and even countries in their emission reduction schemes around the world.

The Verified Carbon Standard (VCS), Gold Standard Voluntary Emission Reductions (VER) and Certified Emission Reductions (CER) programmes have strict measures in place to ensure each project is doing what it is set out to achieve.

This is monitored by third part audits by the Carbon Standards themselves, as well as the host-country national authorities who oversee national implementation.

To see exactly where our trees are planted, please check out our reforestation, planting, and woodland management projects on Our Projects page.

Around 10% of our planting is located in Britain, but the majority is spent in locations around the world which have a bigger impact due to the faster growing species, lower cost and larger tree sequestration (carbon capture).

As responsible reforestation, all trees planted are native species to ensure it benefits the local wildlife and biodiversity.

All reforestation, planting, and woodland management projects through the VCS, VER and CER programmes have sustainable action plans with risk management in the case of fire, wind, drought/flood, pest/disease or human involvement. For all of the trees planted there is a strict time period (in many cases of up to 30 years or more), where the trees are protected. This ensures the species grow and have a measured tree sequestration (carbon absorbing) period during maturity.