Client engagement is a core objective for all fund marketers, but it can vary widely across the board, indicating that a communications mismatch often exists between professional investors and fund marketers.
To get a detailed picture of how much an issue this is, we interviewed professional investors and fund marketers across the globe to gain insight into what causes that divide.
The results? 70% of professional investors receive emails from more than 6 asset managers every day, but only 28% of them said 50-100% of fund marketers struck the right communication balance. Furthermore, asset managers are blind to this problem with 90% saying that their communications are good, very good or excellent.
We have compiled a report called Bridging the Divide which contains the conclusions from the research as well as guidance on how to improve your own communications program. The report looks at professional investors’ ideal type and frequency of communications with ideas on how fund marketers can meet those preferences.
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July 21, 2021 |3 min read |Email Marketing
Bridging the Divide between Investors and Asset Managers
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