The Challenge

LA Capital Partners were looking to elevate both their email marketing and event management strategies, with a particular focus on its quarterly webinars. Previously using Constant Contact, they found themselves limited in several key areas:

• Lack of industry-specific benchmarks – making it hard to compare performance meaningfully
• Minimal design guidance – with little input on email layout, image use, or CTA placement
• Skewed analytics – due to their niche audience size
• No tailored support – feeling boxed in by a one-size-fits-all platform

The Solution

StoneShot worked closely with the team at LA Capital Partners to deliver a more personalized, effective experience tailored to financial services marketers:

Smarter Email Campaigns

• Provided hands-on advice on email structure, length, and visual design
• Optimized CTA placement and layout for financial services audiences
• Delivered segmentation tools that allowed for better personalization
• Improved email deliverability and overall engagement

Strategic Webinar Support

• Supported two end-to-end webinar campaigns
• Designed email invitations and a seamless registration experience
• Delivered analytics to measure performance and refine future campaigns

A Collaborative Approach

What really stood out was StoneShot’s collaborative mindset. Rather than offering a rigid platform, they acted like an extension of LA Capital’s marketing team, providing:

• Access to their design team for branded landing pages
• Strategic input on website optimizations to improve funnel performance
• Dedicated support from onboarding through execution

“They never made me feel like just another client. The attention to detail and hand-holding through the entire process was incredibly valuable.”

The Results

✅ Improved email personalization, segmentation, and deliverability
✅ Streamlined webinar campaigns with better registration and follow-up
✅ More meaningful data, insights, and benchmarks
✅ A flexible, hands-on partner that feels like part of the team

Why StoneShot

LA Capital Partners chose StoneShot not just for its technology, but for the team’s deep financial services expertise, custom approach, and commitment to delivering measurable results.

“From optimizing email design to gathering intelligence across channels, StoneShot gave us the flexibility and partnership we needed to succeed.”

Ready to elevate your email and event marketing?
Get in touch with the StoneShot team to see how we can help.