Erste Asset Management Optimizes Content Distribution

Background

Erste Asset Management, a key division of Erste Group Bank, is responsible for delivering investment solutions such as mutual funds and discretionary portfolio management. The firm provides both institutional and retail clients with valuable insights into capital markets, macroeconomic trends, and investment performance.

Managing communications efficiently across diverse target audiences—including bank advisors, institutional clients, and journalists—posed a significant challenge. The company also ran a corporate investment blog for nearly a decade, but subscriber management and content distribution were cumbersome before adopting StoneShot.

Challenges

Before integrating StoneShot, Erste Asset Management faced several obstacles:

• Inefficient subscriber management: Handling new sign-ups and maintaining distribution lists was manual and time-consuming.
• Limited audience insights: Understanding subscriber behavior and engagement levels was difficult.
• Fragmented content distribution: Blog articles and investment insights had to be manually distributed across different channels.
• Lack of automation: Email communications and content sharing required significant manual effort.

Solution

Erste Asset Management turned to StoneShot to streamline their communications and enhance their professional standing in the market.

With StoneShot, the team:

• Centralized all distribution lists, making it easier to manage subscribers and segment audiences.
• Automated content distribution by integrating StoneShot with their content management system, ensuring timely delivery of blog articles and insights.
• Gained in-depth analytics on subscriber engagement, allowing for more targeted and effective communication.
• Enhanced email marketing performance, leading to higher open rates and improved interaction with users.

Results

The implementation of StoneShot delivered significant benefits:

• Higher engagement: Improved email open rates and interaction with distributed content.
• Professional-grade communications: ERSTE Asset Management now operates on par with top-tier investment firms in terms of content distribution and client engagement.
• Growing subscriber base: A continuous increase in the number of blog subscribers, showcasing heightened interest in their insights.
• Extended internal use: Other departments, such as institutional sales and HR, adopted StoneShot for event management and internal communications, further optimizing company-wide efficiency.

Why StoneShot?

• Highly responsive client support: Personalized service and the ability to provide feedback for system improvements.
• Flexibility and customization: StoneShot adapts to the unique needs of asset management firms.
• Strong client relationships: A collaborative partnership that values input and continuously enhances functionality.

Conclusion

By integrating StoneShot, Erste Asset Management transformed its approach to content distribution, audience engagement, and internal communications. The firm now benefits from an efficient, automated, and data-driven solution that elevates its market presence and internal operations.