The Challenge

HSBC Global Banking and Markets faced a fragmented digital marketing ecosystem. Their tools for email, web, video, and download tracking were scattered, making it nearly impossible to gather cohesive insights or take timely, data-driven action.

• No unified tracking – across email, websites, videos, and downloadable content
• Limited visibility into client engagement – data was scattered and unactionable
• Lack of agility – delays in campaign setup and deployment slowed down marketing efforts
• Need for customization – existing platforms couldn’t adapt to their specific use cases

The Solution

HSBC partnered with StoneShot to bring all digital marketing efforts into one flexible, fully supported platform.

One Platform for Everything Digital

• Migrated all web hosting, email campaigns, and document hosting to StoneShot
• Centralized data for real-time access to performance insights
• Enabled end-to-end visibility on what clients were engaging with—and when

Smarter, Data-Driven Marketing

• Empowered the team to make faster, more confident decisions
• Personalized responses based on real engagement, not assumptions
• Used StoneShot’s built-in tracking and analytics to build dashboards and answer stakeholder questions on the fly

Custom-Tailored and Agile

• StoneShot delivered bespoke customizations without compromising the platform’s core stability
• Responded to unique, even quirky, requests—always with a “can-do” attitude
• Provided creative, responsive support that acted like an extension of the HSBC marketing team

“I’ve asked StoneShot to do some weird stuff—and they never say no. They’re responsive, creative, and always add value.”

The Results

✅ Consolidated all digital marketing into one unified, trackable platform
✅ Dramatically improved campaign speed, accuracy, and responsiveness
✅ Enabled real-time marketing decisions through better visibility and reporting
✅ Delivered consistent, on-brand digital experiences across web, email, and content

Why StoneShot

StoneShot wasn’t just a platform—it was a competitive advantage. The HSBC team gained speed, intelligence, and creative flexibility while reducing friction across their digital channels.

“StoneShot makes me look good. I get things done fast—and they help me deliver results just as quickly. That’s invaluable.”

Want to simplify your digital marketing like HSBC?
Talk to StoneShot and discover how we can help you streamline your strategy.