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Send Time Optimization

Smart Delivery, Tailored to Every Contact

Even the best email can miss the mark if it lands at the wrong time. For financial services marketers under pressure to perform, timing is everything. StoneShot’s Send Time Optimization ensures every message arrives when each client — from private investors to investment professionals — is most likely to engage.

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Send time optimization
Behavioral analysis powered by ai

Elevate Client Experience

Behavioral Analysis, Powered by AI

Our Send Time Optimization algorithm analyzes behavior across over 100 million emails sent annually to professional investors and private clients. It predicts the optimal moment to send to each, improving engagement and trust with your audience.

Increase Client Engagement

One-to-One Delivery at Scale

Every recipient gets your message when they’re most likely to open and act — no more guessing or default scheduling. It’s personalized timing, automatically delivered at scale.

One to one delivery at scale
Effortless to activate

Minimizing Inefficiencies

Effortless to Activate

Using Send Time Optimization is as simple as checking a box when launching your campaign. There’s no complex setup, no extra workload — just smarter scheduling, built in.

Always On

Built to Keep Getting Smarter

Our optimization engine continuously learns from performance data, refining its predictions with every send. Over time, it becomes even more precise — so your results keep improving.

Built to keep getting smarter
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With Send Time Optimization

Real-world results from sending every email at the perfect moment

Average Open Rate

27.9%

(+16.1%)

Average Open Rate

Average Open Rate

3.5%

(+1.5%)

Average Click Rate

Average Open Rate

8.3s

(+1.1s)

Average Read Time

You'll be in Great Company

Trusted by boutiques and global financial services brands

  • BNY Mellon
  • Causeway
  • edentree
  • CIBC
  • Quilter Investors
  • UBS
  • Legal & General
  • BNP Paribas
  • HSBC
  • RBS
  • BlackRock
  • Alcentra
BNY Mellon Causeway edentree CIBC Quilter Investors UBS Legal & General BNP Paribas HSBC RBS BlackRock Alcentra

Here’s What Our Customers Have To Say

Users voted StoneShot a Leader and High Performer on G2

Built For Financial Services

“Stoneshot is one of the best comprehensive platforms for the asset management industry!"

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Verified User
Financial Services

User Friendly Design

"StoneShot is great to use, allowing you to build emails easily & backed up with great MI."

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Verified User
Financial Services

Dedicated Support

"Great marketing automation platform with an outstanding support team"

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Verified User
Financial Services

We can help get more from your Marketing Budget

Elevate your email and events program with StoneShot. Learn how we've driven these successes.

55%

Reduction in Fake Opens and Clicks

19%

Increase in Quality Leads

80%

Reduction in Production Time

Users Voted StoneShot a Leader and High Performer on G2

We’re proud to be rated highly on G2 by customers who use StoneShot every day. Feedback from our customers has helped us build a platform that truly supports the way financial marketing teams work.

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Frequently Asked Questions

What is Send Time Optimization?
Send Time Optimization (STO) is a tool that lets StoneShot determine the best send time for each recipient based on their past email engagement behavior. This helps you boost open and click rates for every email.
How does StoneShot determine the ideal send time?
StoneShot analyzes historical open and click data across your audience. It then learns individual patterns - like when someone typically reads emails - and schedules your message to land when each recipient is most likely to engage.
Does it work across time zones?
Yes. STO helps you reach recipients in their local time, every time. So if a contact typically reads emails at 9 a.m., but is in a different time zone than you, your email will reach them when they’re most likely to open it.
Can I still set a specific send time manually?
Yes. STO is optional. If you'd rather pick a specific send time, you can disable it for individual campaigns. This gives you control when needed while offering automation where it matters.
Will STO change my reporting?
No. You’ll still see all the usual metrics—opens, clicks, engagement rates, and behavioral trends. The only difference is improved timing, which may result in better initial engagement.
Is Send Time Optimization available on all plans?
Yes, STO comes built into all levels of StoneShot plans. There are no extra setup costs or tier restrictions—just turn it on and let the system optimize for you.
How much of a lift can I expect?
STO typically boosts open rates by up to 30% and click-through rates by 20%, especially for audiences spanning multiple time zones. Performance can vary based on your contact list and historical engagement patterns.
How do I get started with STO?
When setting up a campaign in StoneShot, simply check the "Optimize send time" box. The system will then calculate the best send time for each recipient based on their engagement history.
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  • Complimentary 30-day trial
  • Personalize content for higher engagement
  • Track performance and optimize future campaigns
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