How HSBC Increased Event Registrations by 29% and Boosted Efficiency with StoneShot

The Event Marketing Challenge

Managing an event can sometimes feel like trying to juggle flaming torches while riding a unicycle on a tightrope blindfolded. For an event manager, it’s a thrilling performance of keeping everything in the air, all while hoping not to set anything (or anyone) on fire.

For Roni Camoosa, a seasoned marketing professional at HSBC Retail Banking and Wealth Management, this metaphor wasn’t far from reality.

Roni was tasked with engaging High Net Worth Individuals (HNWIs), upholding her HSBC’s prestigious reputation, and delivering tangible results. To achieve this, she managed a diverse range of events, from in-person gatherings spanning multiple venues to monthly online webinars with multiple speakers, sometimes running concurrently.

She set out to achieve three primary goals:

1. Increase Event Volume Without Overwhelming the Team: The team wanted to scale their event program, running more events year over year, but without overloading their resources or sacrificing quality.

2. Boost Attendance and Engagement: Improving the attendee experience and increasing registrations were top priorities. This meant ensuring every event reached the right audience with the right message.

3. Improve Efficiency and Save Time: Event production often involves repetitive tasks and last-minute changes. Roni’s team sought tools that could streamline workflows, reduce manual effort, and free up time to focus on strategy and creativity.

These objectives set the stage for leveraging StoneShot’s latest event marketing tools to transform their approach and achieve results that went beyond what they had imagined.

The StoneShot Event Solution

Roni had long relied on StoneShot to manage her firm’s marketing efforts. But when her team adopted StoneShot’s latest event marketing tools, they unlocked a new level of efficiency and results that surpassed expectations.

Faced with increasing demand for impactful and scalable events, Roni needed a solution that could do more than just keep up. It had to simplify processes, engage attendees, and provide the flexibility required for a growing portfolio of events.

StoneShot’s enhanced event marketing tools delivered exactly that. Key features included:

• Event Scheduling Made Simple: The team could easily manage multiple events, from small webinars to large-scale in-person gatherings, all from a single platform. Automated scheduling ensured no overlaps or missed deadlines, even with events running concurrently.
• Dynamic Registration Forms: Tailored, dynamic registration forms made it easier to capture attendee information while delivering a seamless sign-up experience. Personalization options helped ensure every form aligned with the audience and event type.
• Seamless Email Integration: Event invitations and follow-up emails could be automated and customized to fit each audience segment, ensuring maximum engagement with minimal effort.
• Data-Driven Insights: Robust analytics allowed Roni’s team to track registrations, engagement, and attendee behavior in real time, enabling them to fine-tune strategies and measure ROI for every event.
• Expert Agency Support: StoneShot’s agency services provided additional hands-on support when needed, helping Roni’s team execute high-stakes events with confidence and finesse.

The impact was undeniable. In 2024, Roni’s team achieved remarkable results:

• 15% more events than the previous year
• 29% increase in registrants
• 19% reduction in production time

By streamlining workflows and reducing manual effort, StoneShot empowered Roni’s team to focus on what mattered most: creating meaningful experiences that engaged their audience and upheld their firm’s prestigious reputation.

Ready to Transform Your Events?

If managing tight deadlines, growing expectations, and seamless execution feels familiar, it may be time for a smarter approach. StoneShot’s event marketing platform and expert services help teams simplify event delivery while increasing impact.

By bringing planning, promotion, registration, and communications into one place, StoneShot enables teams to engage the right audience with personalized messaging and automated workflows, all while reducing manual effort. With greater visibility and control at every stage, teams can focus less on logistics and more on strategy and creativity.

See how smarter event marketing can fuel your growth. Contact us today to request a demo and start creating memorable, high-performing events with confidence.