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Fighting Bots

BotShield – Intelligent Bot Detection and Suppression

About 50% of email opens and clicks are generated by bots — inflating your metrics, skewing reports, and sending bad leads to Sales. BotShield uses AI and advanced pattern detection to identify and filter fake engagement. So you can trust your metrics and focus on real engagement.

Free Trial
BotShield Before and After
Clean human-only metrics

True Metrics

Clean, Human-Only Metrics

BotShield filters out fake opens, clicks, form submissions, and webpage views before they ever hit the StoneShot platform. The result? Honest marketing metrics, reliable automations, and higher-quality leads for Sales.

Across our financial services clients, we see that 53% of clicks and 46% of opens are bots. So if you’re consistently seeing open rates above 20% or click rates over 5%, you’re either working magic — or swimming in bot traffic.

Better Leads

Better Lead Flow. True Sales and Marketing Alignment.

BotShield prevents inflated metrics, and restores trust in your performance data, ensuring only real prospects hit your sales pipeline. No more complaints about “bad leads” from inflated signals.

Our clients typically see a 19% boost in lead quality.

Better lead flow
Your time is worth more

Improved Efficiency

Your Time is Worth More

You’ve got better things to do than play digital detective. Sifting through opens and clicks to figure out what’s real? That’s what BotShield is for. It works silently in the background — like a spam-fighting ninja — flagging and filtering bot activity so you can focus on strategy, not spreadsheets.

Audit

See the Bots You're Missing

Curious how much fake engagement is slipping through? Start a trial with BotShield. We’ll give you a simple snippet of code to add to your website, no complex setup required. In just a few days, you'll get a clear view of how many bot clicks your current email provider isn’t catching.

Real data. No guesswork. And no more flying blind.

Free Audit Free Audit
See the bots you're missing

You'll be in Great Company

Trusted by boutiques and global financial services brands

  • BNY Mellon
  • Causeway
  • edentree
  • CIBC
  • Quilter Investors
  • UBS
  • Legal & General
  • BNP Paribas
  • HSBC
  • RBS
  • BlackRock
  • Alcentra
BNY Mellon Causeway edentree CIBC Quilter Investors UBS Legal & General BNP Paribas HSBC RBS BlackRock Alcentra

Here’s What Our Customers Have To Say

Users voted StoneShot a Leader and High Performer on G2

Built For Financial Services

“Stoneshot is one of the best comprehensive platforms for the asset management industry!"

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Verified User
Financial Services

User Friendly Design

"StoneShot is great to use, allowing you to build emails easily & backed up with great MI."

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Verified User
Financial Services

Dedicated Support

"Great marketing automation platform with an outstanding support team"

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Verified User
Financial Services

We can help get more from your Marketing Budget

Elevate your email and events program with StoneShot. Learn how we've driven these successes.

55%

Reduction in Fake Opens and Clicks

19%

Increase in Quality Leads

80%

Reduction in Production Time

Users Voted StoneShot a Leader and High Performer on G2

We’re proud to be rated highly on G2 by customers who use StoneShot every day. Feedback from our customers has helped us build a platform that truly supports the way financial marketing teams work.

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Frequently Asked Questions

What is BotShield?
BotShield is StoneShot’s solution that filters out fake email opens and clicks - the kind triggered by bots, firewalls, and security scanners. It helps you work with clean, reliable engagement data from the start.
How does BotShield detect fake opens and clicks?
BotShield uses machine learning and pattern recognition to identify non-human activity. It looks at behavioural signals, known scanner IPs, and engagement sequences to separate real interactions from noise, all before they affect your reporting or automations.
Why does fake email activity matter?
Fake opens and clicks inflate your metrics, trigger false marketing signals, and send poor leads to Sales. Worse, they can break your automations, sending follow-ups to contacts who never actually engaged. BotShield removes that noise so you can trust your data.
Will BotShield affect my deliverability or email metrics?
BotShield has no impact on deliverability. It simply cleans your engagement data, so you’re not misled by false opens or clicks. You might see your reported engagement dip initially, but what’s left is real, accurate, and actionable.
Does BotShield work with other email platforms?
No. BotShield is fully integrated into the StoneShot platform and only works with our email delivery system. That’s how we ensure detection happens in real time, before engagement triggers are set off. We can however audit your email provider.
Is there an extra cost for BotShield?
No. BotShield is included as part of the StoneShot platform for all email clients. There’s no extra setup or third-party integration needed. It just works.
What kind of improvements have other clients seen?
On average, clients using BotShield see a 35.7% improvement in data accuracy. That means better lead flow to Sales, more trustworthy campaign results, and higher confidence in your reporting.
Can I get a free audit? How does it work?
Yes. We’ll add a small tracking snippet to your website and monitor activity across a sample campaign. You’ll receive a short report showing how much of your data may be fake, plus what BotShield would filter out. No obligation, no fuss.
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Boost Engagement &
Conversions With StoneShot

  • Full platform access for 30 days
  • Focus your team on real leads, not false positives
  • Stop bots in their tracks
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