{"id":14310,"date":"2024-05-01T13:26:18","date_gmt":"2024-05-01T13:26:18","guid":{"rendered":"https:\/\/www.stoneshot.com\/learn\/?p=14310"},"modified":"2025-06-18T07:00:17","modified_gmt":"2025-06-18T07:00:17","slug":"insight-benchmarks","status":"publish","type":"post","link":"https:\/\/www.stoneshot.com\/learn\/reporting\/insight-benchmarks\/","title":{"rendered":"Insight Benchmarks"},"content":{"rendered":"<h2 data-type=\"unstyled\" data-id=\"e79c30cd-1cf6-4e82-8ec0-e485896c41d9\">Insight Benchmark Figures<\/h2>\n<p data-type=\"unstyled\" data-id=\"e79c30cd-1cf6-4e82-8ec0-e485896c41d9\">Working specifically with fund providers means that we can give you better insight into how your email programme is doing against your peers. The data we collect is anonymized and then served to you within the Insights section of the platform. Click on the icon shown below to expand the <strong>Insights<\/strong> section and click <strong>Emails<\/strong>:<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/insightbenchmark1.png\" alt=\"image\" width=\"222\" height=\"287\" data-type=\"image\" data-meta=\"{&quot;size&quot;:29308,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;eab30b03-d356-484a-8716-42b41d0fdafe&quot;,&quot;dimensions&quot;:[491,636]}\" data-width=\"213px\" data-height=\"277px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/6a5119aa-a07b-4cda-9f62-319a3c6473af\/image\" data-id=\"eab30b03-d356-484a-8716-42b41d0fdafe\" data-created-at=\"2024-03-28T16:05:51.336Z\" data-loading=\"true\" data-media-id=\"QL-xQbn9oDezqY\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/figure>\n<p data-type=\"unstyled\" data-id=\"930f8189-420d-46ad-bc7f-b8a92a5a85a6\">The default view will show you the global headline figures for the past year. Here you&#8217;ll see the devices the contacts are using to read emails and how long they are spending on them too.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/insightbenchmark2.png\" alt=\"image\" data-type=\"image\" data-meta=\"{&quot;size&quot;:136378,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;a7fa58ab-c584-4a6b-927c-0382894c66c4&quot;,&quot;dimensions&quot;:[1376,691]}\" data-width=\"600px\" data-height=\"301px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/5b9e328a-aedb-4b39-86b0-7eefccabbd84\/image\" data-id=\"a7fa58ab-c584-4a6b-927c-0382894c66c4\" data-created-at=\"2024-03-28T16:05:56.911Z\" data-loading=\"true\" data-media-id=\"lshfg_cU0wy6DS\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/figure>\n<p data-type=\"unstyled\" data-id=\"8dcfef5a-99ea-47d6-aed8-e73c60fb50e2\">If you\u2019re looking for the benchmark figures for a specific time range you can adjust this at the top right hand of the page:<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/insightbenchmark3.png\" alt=\"image\" data-type=\"image\" data-meta=\"{&quot;size&quot;:23152,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;7952a917-876d-4710-9013-0460ac9e6f05&quot;,&quot;dimensions&quot;:[1376,106]}\" data-width=\"600px\" data-height=\"46px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/396eb59b-df4f-40bb-968e-eb3e172c7061\/image\" data-id=\"7952a917-876d-4710-9013-0460ac9e6f05\" data-created-at=\"2024-03-28T16:05:47.449Z\" data-loading=\"true\" data-media-id=\"nUdsXBRYtNcrjj\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/figure>\n<p data-type=\"unstyled\" data-id=\"55c4f745-b5cd-492c-abf3-27b3833f14f1\">Not just that, but we\u2019ve also given you the ability to tailor the dashboard to your local marketing needs. Say, you\u2019re looking for benchmark figures to show how well Newsletters perform in France, simply click into the <strong>Audience<\/strong> section, then the funnel icon shown, tick the box against France.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/insightbenchmark4.png\" alt=\"image\" data-type=\"image\" data-meta=\"{&quot;size&quot;:61248,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;ea1b238f-37fc-4483-82a3-542851757fa5&quot;,&quot;dimensions&quot;:[1378,362]}\" data-width=\"600px\" data-height=\"158px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/676caa10-6a4d-442f-9649-61b3a8260538\/image\" data-id=\"ea1b238f-37fc-4483-82a3-542851757fa5\" data-created-at=\"2024-03-28T16:05:54.274Z\" data-loading=\"true\" data-media-id=\"9T84KkB5Qky9RQ\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/figure>\n<p data-type=\"unstyled\" data-id=\"8c8dafc6-40f7-4487-a384-e5074efbba74\">Then in the <strong>All Communication Types<\/strong> dropdown select <strong>Newsletter<\/strong>.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/insightbenchmark5.png\" alt=\"image\" data-type=\"image\" data-meta=\"{&quot;size&quot;:98902,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;a292c148-9b2d-4f2b-a5fc-dd3c4ee1855e&quot;,&quot;dimensions&quot;:[1378,447]}\" data-width=\"600px\" data-height=\"195px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/14d586b7-c0c1-451c-a39e-d9b535b85776\/image\" data-id=\"a292c148-9b2d-4f2b-a5fc-dd3c4ee1855e\" data-created-at=\"2024-03-28T16:05:55.814Z\" data-loading=\"true\" data-media-id=\"RJsVNJurrLOYf5\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/figure>\n<p data-type=\"unstyled\" data-id=\"7a88bf86-8fa0-4594-99ae-d58e2221d14b\">The charts will then update to show you the benchmark figures based on your selection.<\/p>\n<p data-type=\"unstyled\" data-id=\"7cc63238-8f27-4ecd-990a-19369bb8cb53\">Once you have this data you probably want to know how you can improve your email programme right? Well, in <strong>Time<\/strong>, <strong>Content<\/strong> and <strong>Subject Lines<\/strong> you can find out when contacts are most engaged, recommendations on how to design your emails and what type of subject lines perform best.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/insightbenchmark6.png\" alt=\"image\" data-type=\"image\" data-meta=\"{&quot;size&quot;:98074,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;46244ac1-2f3c-413a-8752-26c56e7f7cb5&quot;,&quot;dimensions&quot;:[1378,758]}\" data-width=\"600px\" data-height=\"330px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/e9d8a175-d619-4acc-9c26-9e28bb47a739\/image\" data-id=\"46244ac1-2f3c-413a-8752-26c56e7f7cb5\" data-created-at=\"2024-03-28T16:05:56.614Z\" data-loading=\"true\" data-media-id=\"wpupkFQqe8-nkv\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/figure>\n<p data-type=\"unstyled\" data-id=\"de8ba6c0-e74d-4b9d-98e0-7c2bda0b5c62\">If you need help finding the right benchmarks please contact us at <a href=\"mailto:support@stoneshot.com\" data-type=\"LINK\" data-entity-id=\"cde7b445-8bc6-413d-ad09-58bb75357aaa\" data-url=\"mailto:support@stoneshot.com\" data-id=\"8ddf93e4-9659-404c-8706-bbd782a970f8\">support@stoneshot.com<\/a>.<\/p>\n<p data-type=\"unstyled\" data-id=\"7486c41e-4e24-4e5c-b812-0aee132e70c8\">\n","protected":false},"excerpt":{"rendered":"<p>Insight Benchmark Figures Working specifically with fund providers means that we can give you better insight into how your email programme is doing against your peers. The data we collect is anonymized and then served to you within the Insights section of the platform. Click on the icon shown below to expand the Insights section [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-14310","post","type-post","status-publish","format-standard","hentry","category-reporting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Insight Benchmarks - The Learning Site<\/title>\n<meta name=\"description\" content=\"Track performance with StoneShot Insight Benchmarks. Compare your marketing metrics to industry averages and uncover opportunities for growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoneshot.com\/learn\/reporting\/insight-benchmarks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insight Benchmarks\" \/>\n<meta property=\"og:description\" content=\"Track performance with StoneShot Insight Benchmarks. 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