{"id":14120,"date":"2024-03-25T13:56:18","date_gmt":"2024-03-25T13:56:18","guid":{"rendered":"https:\/\/www.stoneshot.com\/learn\/?p=14120"},"modified":"2026-01-26T14:51:22","modified_gmt":"2026-01-26T14:51:22","slug":"contact-merge-fields","status":"publish","type":"post","link":"https:\/\/www.stoneshot.com\/learn\/marketing-automation\/dynamic-merge-fields\/","title":{"rendered":"Dynamic Merge Fields"},"content":{"rendered":"

Here’s a complete list of all merge fields within the StoneShot platform.<\/p>\n

Contact Fields<\/h2>\n

The contact fields below relate to each recipient of an email. All fields work in the email body, preview text and subject line and others are used elsewhere as shown in the Location column.<\/p>\n

You can also use conditional tags to show content if it exists as below. The second example adds generic text if FIRSTNAME is empty.<\/p>\n

\n

{IF:FIRSTNAME:HASVALUE}Dear {FIRSTNAME}{\/IF}<\/p>\n

{IF:FIRSTNAME:HASVALUE}Dear {FIRSTNAME}{ELSE}Dear client{\/IF}<\/p>\n<\/div>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Merge Field<\/strong><\/td>\nDescription<\/strong><\/td>\nLocation<\/strong><\/td>\n<\/tr>\n
{EMAIL}<\/td>\nEmail<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{FIRSTNAME}<\/td>\nFirst Name<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n

CPD PDF<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{LASTNAME}<\/td>\nLast Name<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n

CPD PDF<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{TITLE}<\/td>\nTitle (i.e. Mr, Mrs)<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{JOBTITLE}<\/td>\nJob Title<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{COMPANY}<\/td>\nCompany<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n

CPD PDF<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{ADDRESS1}<\/td>\nAddress line 1<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{ADDRESS2}<\/td>\nAddress line 2<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{ADDRESS3}<\/td>\nAddress line 3<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CITY}<\/td>\nCity<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n

CPD PDF<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{COUNTY}<\/td>\nCounty\/State<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{POSTCODE}<\/td>\nPostcode\/Zip<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{COUNTRY}<\/td>\nCountry<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{PHONE}<\/td>\nPhone<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{WEBSITE}<\/td>\nWebsite URL<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM1}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM2}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM3}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM4}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM5}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM6}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM7}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM8}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM9}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM10}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM11}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOM12}<\/td>\nContact custom field<\/td>\n\n
\n

Email<\/p>\n

Subject<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{CUSTOMFIELD:”CUSTOM FIELD NAME”:VALUE}<\/td>\nYour own custom fields<\/td>\n\n
<\/div>\n<\/td>\n<\/tr>\n
{MEMBERURLID}<\/td>\nUnique contact identifier<\/td>\n\n
\n

Email<\/p>\n

Calendar<\/p>\n

Calendar Title\/Location<\/p>\n

Event Description<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

 <\/p>\n

Segmentation<\/h2>\n

Each segment has FROMNAME and FROMEMAIL as standard, and you can edit this within Options\/Segments. Replace “SEGMENT” below with the\u00a0Dynamic System Name<\/strong> again the relevant segment. You can also use IF statements to insert a block of content into an email based on the value of a segment – see below.<\/p>\n

\n

Segment names and fields must be in CAPS.<\/p>\n<\/div>\n

\n\n\n\n\n\n\n\n\n\n\n
Merge Field<\/strong><\/td>\nDescription<\/strong><\/td>\nLocation<\/strong><\/td>\n<\/tr>\n
{DYNAMIC:”SEGMENT”:FROMNAME}<\/td>\nStandard sender name against a segment<\/td>\n\n
\n

Email<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{DYNAMIC:”SEGMENT”:FROMEMAIL}<\/td>\nStandard sender email against a segment<\/td>\n\n
\n

Email<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{DYNAMIC:”SEGMENT NAME”:”SEGMENT FIELD NAME”}<\/td>\nCustom field within a segment<\/td>\n\n
\n

Email<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{DYNAMIC:SYSTEMSM:FROMNAME}<\/td>\nDefault sales manager segment in account<\/td>\n\n
\n

Email<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{DYNAMIC:SYSTEMSM:FROMEMAIL}<\/td>\nDefault sales manager segment in account<\/td>\n\n
\n

Email<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{DYNAMIC:SYSTEMSM:REPLYTOEMAIL}<\/td>\nDefault sales manager segment in account<\/td>\n\n
\n

Email<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

{IF:SEGMENT:REGION:EQUALS:US}US related content here{ELSE}Other content here{\/IF}<\/td>\nUses a segment to merge in a block of content<\/td>\n\n
\n

Email<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

 <\/p>\n

Current Date<\/h2>\n

These fields allow you to automatically merge the current date\/time into an email. They are great for newsletter headers and disclaimers where you use the current year. These language versions also apply to these fields:<\/p>\n