{"id":13362,"date":"2022-11-25T15:35:19","date_gmt":"2022-11-25T15:35:19","guid":{"rendered":"https:\/\/www.stoneshot.com\/learn\/?p=13362"},"modified":"2024-03-13T15:43:45","modified_gmt":"2024-03-13T15:43:45","slug":"blocking-fake-opens-and-clicks","status":"publish","type":"post","link":"https:\/\/www.stoneshot.com\/learn\/reporting\/blocking-fake-opens-and-clicks\/","title":{"rendered":"Blocking Fake Activity"},"content":{"rendered":"

According to Statista<\/a>, over 42% of all internet traffic in 2021 was generated by bots, and our own analysis shows almost 30% of email opens and 35% of clicks are fake.<\/p>\n

Though bots protect our privacy and keep us safe, the fake data they generate can give us a distorted view on content engagement and break our automation.\u00a0That can result in us investing in the wrong content areas and passing poor leads to Sales.<\/p>\n

Much as we love seeing high open and click rates, we feel data integrity is more important. So we created BotShield<\/strong>.<\/p>\n

BotShield is an AI-powered solution that looks for non-human behaviour, blocking fake opens and clicks before they muddy your metrics.\u00a0Our goal is to deliver metrics, automation and leads you can trust.<\/p>\n

Background<\/h2>\n

Bots are computer programs that perform automated tasks or simulate human activity.<\/p>\n

Good bots rank us in search engines, provide website analytics, ensure our emails are virus-free and protect our privacy. Bad bots exploit security, post fake reviews and inflate our paid campaigns.<\/p>\n

Many corporations have gateways that scan emails for malicious content. These solutions often follow links in our marketing emails, generating fake clicks.<\/p>\n

How it works<\/h2>\n

BotShield intercepts and segregates opens and clicks as they enter our platform.<\/p>\n

Unlike other marketing automation providers we could mention, you don\u2019t need to filter junk activity from your metrics, lead scoring or automation.<\/p>\n

So how do we identify bots? Bots have specific characteristics. They often click all links in an email faster than a human possibly could. Or they click a hidden link we place within each of our emails.<\/p>\n

Sometimes they have a specific footprint that we can identify (user agent or IP).<\/p>\n

BotShield uses machine learning to identify patterns that in turn create processing rules (don\u2019t worry, we check the rules before implementing).<\/p>\n","protected":false},"excerpt":{"rendered":"

Bots protect our privacy but the fake data they generate can give us a distorted view on content engagement and break our automation.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-13362","post","type-post","status-publish","format-standard","hentry","category-reporting"],"acf":[],"yoast_head":"\nBlocking Fake Activity - The Learning Site<\/title>\n<meta name=\"description\" content=\"Bots protect our privacy but the fake data they generate can give us a distorted view on content engagement and break our automation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoneshot.com\/learn\/reporting\/blocking-fake-opens-and-clicks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blocking Fake Activity\" \/>\n<meta property=\"og:description\" content=\"Bots protect our privacy but the fake data they generate can give us a distorted view on content engagement and break our automation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stoneshot.com\/learn\/reporting\/blocking-fake-opens-and-clicks\/\" \/>\n<meta property=\"og:site_name\" content=\"The Learning Site\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-25T15:35:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-13T15:43:45+00:00\" \/>\n<meta name=\"author\" content=\"Gavin John\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StoneShot\" \/>\n<meta name=\"twitter:site\" content=\"@StoneShot\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gavin John\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/blocking-fake-opens-and-clicks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/blocking-fake-opens-and-clicks\\\/\"},\"author\":{\"name\":\"Gavin John\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#\\\/schema\\\/person\\\/85b1ed611ac9f1f93bd8f13e0b3914ba\"},\"headline\":\"Blocking Fake Activity\",\"datePublished\":\"2022-11-25T15:35:19+00:00\",\"dateModified\":\"2024-03-13T15:43:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/blocking-fake-opens-and-clicks\\\/\"},\"wordCount\":304,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#organization\"},\"articleSection\":[\"Reporting\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/blocking-fake-opens-and-clicks\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/blocking-fake-opens-and-clicks\\\/\",\"url\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/blocking-fake-opens-and-clicks\\\/\",\"name\":\"Blocking Fake Activity - 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