{"id":13117,"date":"2022-11-16T17:48:19","date_gmt":"2022-11-16T17:48:19","guid":{"rendered":"https:\/\/www.stoneshot.com\/learn\/?p=13117"},"modified":"2025-06-20T08:13:47","modified_gmt":"2025-06-20T08:13:47","slug":"email-library","status":"publish","type":"post","link":"https:\/\/www.stoneshot.com\/learn\/email-marketing\/email-library\/","title":{"rendered":"Email Library"},"content":{"rendered":"<p>We&#8217;ve created 10 rock-solid templates covering the kind of emails investment marketers most often use:<\/p>\n<ul>\n<li>Market Commentary<\/li>\n<li>Fund Update<\/li>\n<li>Newsletter<\/li>\n<li>Event save the date<\/li>\n<li>Event invitation &#8211; in person<\/li>\n<li>Event invitation &#8211; online<\/li>\n<li>Event invitation &#8211; hybrid<\/li>\n<li>Event confirmation<\/li>\n<li>Event reminder<\/li>\n<li>Event follow-up<\/li>\n<\/ul>\n<p>These master templates have three sections: header, main-content and footer. Within each, you&#8217;ll find multiple layouts. So for example, the header section includes multiple options for placing your logo at the top of an email. As a reminder again, the logos within these layouts come from the Brand Manager so they should be pretty on-brand. The main-content section includes one, two and three-column layouts and the footer has options for laying out your disclaimers and social icons. All layouts are responsive, so two and three-column layouts generally drop into one column on mobile.<\/p>\n<p>We&#8217;ve set default layouts within each, again to save your time. Why so many event templates? Our clients run loads of events and we&#8217;ve set these templates to follow our best practice on pre- and post-event comms.<\/p>\n<p>So that&#8217;s layouts. Within each layout you&#8217;ll find one or many components. There are 15 different types of components (we&#8217;ve listed them all below). Here you can see how components sit within layouts &#8211; most drive from the Brand Manager.<\/p>\n<p><a href=\"https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/11\/EB-layouts-components-768x734.png\"><img decoding=\"async\" class=\"aligncenter wp-image-13261\" src=\"https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/11\/EB-layouts-components-1024x978.png\" alt=\"\" width=\"100%\" height=\"764\" srcset=\"https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/11\/EB-layouts-components-1024x978.png 1024w, https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/11\/EB-layouts-components-300x287.png 300w, https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/11\/EB-layouts-components-768x734.png 768w, https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/11\/EB-layouts-components-1536x1467.png 1536w, https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/11\/EB-layouts-components-440x420.png 440w, https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/11\/EB-layouts-components.png 1787w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>A component could be&#8230;<\/p>\n<ul>\n<li>Rich text (full-fat HTML)<\/li>\n<li>Plain text (raw text but with a font\/color applied)<\/li>\n<li>Image (a rich editor that allows you to select images and then crop, resize, tint and much more)<\/li>\n<li>Title (a header style with an optional link)<\/li>\n<li>Button (HTML button with selectable style from the Brand Manager, a link and padding options)<\/li>\n<li>Divider (horizontal line with a width, height, padding and a color from the Brand Manager)<\/li>\n<li>Logo (picker of your logos from the Brand Manager with optional URLs and alt-text)<\/li>\n<li>Banner (selectable banners from the Brand Manager with links and alt-text)<\/li>\n<li>Footer (selectable banners from the BM)<\/li>\n<li>Disclaimer (selectable disclaimers from the BM)<\/li>\n<li>Event (very cool component that dynamically brings in event info from our Events solution)<\/li>\n<li>Dynamic insight\/blog feed (options to dynamically stream content from your website)<\/li>\n<li>Fund document distribution (options to dynamically distribute your fund documents)<\/li>\n<li>Social (social platform picker with logos and URLs)<\/li>\n<li>Video (bring in videos via our partners&#8230; Brightcove, BrightTALK, ON24, Wistia and Zoom)<\/li>\n<\/ul>\n<p>Using layouts with static or dynamic components gives us an extremely rapid way to create on-brand, emails that both look great and get delivered. You can create your own master templates too of course using layouts and components. We can <a href=\"https:\/\/www.stoneshot.com\/learn\/agency-services\/home\">code these for you<\/a> or guide you through the process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve created 10 rock-solid templates covering the kind of emails investment marketers most often use: Market Commentary, Newsletter, <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-13117","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Library - The Learning Site<\/title>\n<meta name=\"description\" content=\"We&#039;ve created 10 rock-solid templates covering the kind of emails investment marketers most often use: Market Commentary, Newsletter,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoneshot.com\/learn\/email-marketing\/email-library\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Library\" \/>\n<meta property=\"og:description\" content=\"We&#039;ve created 10 rock-solid templates covering the kind of emails investment marketers most often use: Market Commentary, Newsletter,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stoneshot.com\/learn\/email-marketing\/email-library\/\" \/>\n<meta property=\"og:site_name\" content=\"The Learning Site\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-16T17:48:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T08:13:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/11\/EB-layouts-components.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1787\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gavin John\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StoneShot\" \/>\n<meta name=\"twitter:site\" content=\"@StoneShot\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gavin John\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/email-library\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/email-library\\\/\"},\"author\":{\"name\":\"Gavin John\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#\\\/schema\\\/person\\\/85b1ed611ac9f1f93bd8f13e0b3914ba\"},\"headline\":\"Email Library\",\"datePublished\":\"2022-11-16T17:48:19+00:00\",\"dateModified\":\"2025-06-20T08:13:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/email-library\\\/\"},\"wordCount\":438,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/email-library\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/EB-layouts-components-1024x978.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/email-library\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/email-library\\\/\",\"url\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/email-library\\\/\",\"name\":\"Email Library - 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