{"id":11652,"date":"2022-11-24T16:00:54","date_gmt":"2022-11-24T16:00:54","guid":{"rendered":"https:\/\/www.stoneshot.com\/learn\/?p=11652"},"modified":"2025-06-25T16:17:15","modified_gmt":"2025-06-25T16:17:15","slug":"email-marketing-overview","status":"publish","type":"post","link":"https:\/\/www.stoneshot.com\/learn\/email-marketing\/home\/","title":{"rendered":"The Art and Science of Email"},"content":{"rendered":"<p>Creating emails that look great and get delivered is a bit of an art.<\/p>\n<p>Even if you\u2019re a web development pro, there\u2019s little consistency on how HTML is handled across different email clients. That can mean your email looks fantastic in say Apple Mail but looks horrendous in Microsoft Outlook.<\/p>\n<p>It\u2019s ok, we\u2019ve got your back.<\/p>\n<p>Our <a href=\"https:\/\/www.stoneshot.com\/learn\/email-marketing\/creating-emails\/\">Email Builder<\/a> allows you to quickly create on-brand emails without worrying about the techy stuff. And if you\u2019re a techy, that\u2019s fine too as you can just drop in your code and go.<\/p>\n<p>The key to speedy and consistent email production is to create an Email Design System. An Email Design System defines the layouts you\u2019ll use to create your emails. Think of them as building blocks from the header, body and footer of each email. So an event invitation could have a block that summarizes the event with a Register link. The blocks have your logos, headers, fonts and styles defined, and creating an email is just about grabbing the relevant blocks and updating the content.<\/p>\n<p>Our <a href=\"https:\/\/www.stoneshot.com\/learn\/email-marketing\/creating-emails\/\">Email Builder<\/a> has an Email Design System baked in. Emails are made using layouts and each layout has one or many components. Here\u2019s how that could look for an event invitation.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-13267\" src=\"https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/10\/EB-layouts-components-1024x978.png\" alt=\"\" width=\"100%\" height=\"611\" srcset=\"https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/10\/EB-layouts-components-1024x978.png 1024w, https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/10\/EB-layouts-components-300x287.png 300w, https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/10\/EB-layouts-components-768x734.png 768w, https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/10\/EB-layouts-components-1536x1467.png 1536w, https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/10\/EB-layouts-components-440x420.png 440w, https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/10\/EB-layouts-components.png 1787w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Other Email Design Systems have hard-coded brand assets. We\u2019ve streamlined this via our Brand Manager. That allows you to setup your logos, color pallets, font styles, banner images and much more, and it\u2019s connected to a library of investment-focused email templates along with any custom templates you have. When creating an email, you can pick your own brand assets for an extremely efficient production process.<\/p>\n<p>Better yet, our layouts are dynamic. When you grab an event layout and pick the event, the content is dynamically updated. You can setup a feed from Insights (or the blog) on your website and have content stream into your emails \u2013 all around the recipient&#8217;s interests.<\/p>\n<p>Ok, so let\u2019s hop in and <a href=\"https:\/\/www.stoneshot.com\/learn\/email-marketing\/creating-emails\/\">make an email<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating emails that look great and get delivered is a bit of an art. Even if you\u2019re a web development pro, there\u2019s little consistency on how HTML is handled across different email clients. That can mean your email looks fantastic in say Apple Mail but looks horrendous in Microsoft Outlook. It\u2019s ok, we\u2019ve got your [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-11652","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Art and Science of Email - The Learning Site<\/title>\n<meta name=\"description\" content=\"Creating emails that look great and get delivered is a bit of an art. There\u2019s little consistency on how HTML is handled across email clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoneshot.com\/learn\/email-marketing\/home\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art and Science of Email\" \/>\n<meta property=\"og:description\" content=\"Creating emails that look great and get delivered is a bit of an art. There\u2019s little consistency on how HTML is handled across email clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stoneshot.com\/learn\/email-marketing\/home\/\" \/>\n<meta property=\"og:site_name\" content=\"The Learning Site\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-24T16:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T16:17:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/10\/EB-layouts-components.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1787\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gavin John\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StoneShot\" \/>\n<meta name=\"twitter:site\" content=\"@StoneShot\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gavin John\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/home\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/home\\\/\"},\"author\":{\"name\":\"Gavin John\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#\\\/schema\\\/person\\\/85b1ed611ac9f1f93bd8f13e0b3914ba\"},\"headline\":\"The Art and Science of Email\",\"datePublished\":\"2022-11-24T16:00:54+00:00\",\"dateModified\":\"2025-06-25T16:17:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/home\\\/\"},\"wordCount\":344,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/home\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/EB-layouts-components-1024x978.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/home\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/home\\\/\",\"url\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/home\\\/\",\"name\":\"The Art and Science of Email - The Learning Site\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/home\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/email-marketing\\\/home\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/EB-layouts-components-1024x978.png\",\"datePublished\":\"2022-11-24T16:00:54+00:00\",\"dateModified\":\"2025-06-25T16:17:15+00:00\",\"description\":\"Creating emails that look great and get delivered is a bit of an art. 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