{"id":11643,"date":"2022-10-24T15:23:51","date_gmt":"2022-10-24T15:23:51","guid":{"rendered":"https:\/\/www.stoneshot.com\/learn\/?p=11643"},"modified":"2024-09-20T15:11:05","modified_gmt":"2024-09-20T15:11:05","slug":"tags","status":"publish","type":"post","link":"https:\/\/www.stoneshot.com\/learn\/tags\/home\/","title":{"rendered":"Tags"},"content":{"rendered":"<p>Tags allow you to organise your emails, lists, campaigns and events. By assigning different tags to your assets, you\u2019re able to clearly determine who is interested in what.<\/p>\n<p>For example, if one of your contacts has only engaged in 20% of your emails, but they\u2019ve engaged with 100% of your emails with a certain tag, you could send them more deliberately targeted emails containing that specific tagged information.<\/p>\n<p>The ability to identify which clients are hot and which are cold on a certain product will reduce your time and decrease your bounce rates whilst improving your engagement with contacts who are ready to interact.<\/p>\n<p>On a more basic level, tagging is a great way to organise your assets. It\u2019s more powerful and versatile than foldering your assets, as you\u2019re able to assign multiple tags to a single asset. Compare that to only being able to put assets into a single folder, and you can already see that your account will be better organised and easy to grab reports on.<\/p>\n<p>If you have Engagement Scoring, tags take on an even bigger significance and enriches your data even further. Have a look at our <a href=\"https:\/\/www.stoneshot.com\/learn\/contacts-lists\/engagement-scoring\/\" target=\"_blank\" rel=\"noopener\">Engagement Scoring<\/a> section to find out more.<\/p>\n<h2>Tagging an email<\/h2>\n<p>You can tag emails in bulk by ticking the select boxes against each email, clicking on \u2018Tag\u2019, and entering the tag you want to do. You can only add one tag at a time this way, but you can tag multiple emails.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3395 aligncenter\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/sc-tags-email-1.png\" alt=\"Tag your emails in StoneShot\" width=\"822\" height=\"100%\" \/><\/p>\n<p>To tag a single email, click into the email as normal and enter them in the Tags box on the Summary screen.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3393 aligncenter\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/sc-tags-emails.png\" alt=\"\" width=\"903\" height=\"100%\" \/><\/p>\n<h2>Tagging a list<\/h2>\n<p>You can tag lists in bulk by ticking the select boxes against each list, clicking on \u2018Tag\u2019, and entering the tag you want to do. You can only add one tag at a time this way, but you can tag multiple lists.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3394 aligncenter\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/sc-tags-lists.png\" alt=\"Tag multiple lists in StoneShot\" width=\"1178\" height=\"100%\" \/><\/p>\n<p>To tag a single list, click into the list as normal and enter them in the Tags box.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3396 aligncenter\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/sc-tags-list.png\" alt=\"\" width=\"933\" height=\"100%\" \/><\/p>\n<h2>Tagging a campaign<\/h2>\n<p>You can tag campaigns lists in bulk by ticking the select boxes against each campaign, clicking on \u2018Tag\u2019, and entering the tag you want to do. You can only add one tag at a time this way, but you can tag multiple campaigns.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3397 aligncenter\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/sc-tags-campaign.png\" alt=\"Tag campaigns in StoneShot\" width=\"790\" height=\"100%\" \/><\/p>\n<p>To tag a single campaign, click into the campaign report as normal, click the Edit button and enter them in the Tags box.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3403 aligncenter\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/sc-tags-campaigns-1.png\" alt=\"\" width=\"1581\" height=\"100%\" \/><\/p>\n<h2>Tagging an event<\/h2>\n<p>To tag an event, click the edit icon against the event and enter them in the Tags box.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3399 aligncenter\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/sc-tags-events.png\" alt=\"Tag your events in StoneShot\" width=\"1088\" height=\"100%\" \/><br \/>\n<a id=\"tagsascontenttags\" class=\"jumplink\" name=\"tagsascontenttags\"><\/a><\/p>\n<h2>Assigning regular tags as lead scoring or content tags<\/h2>\n<p data-type=\"unstyled\" data-id=\"10ec4c2b-768d-4cfc-93be-1d5f02e9d680\">To assign regular tags as lead scoring or content tags, follow the steps below:<\/p>\n<ul>\n<li>Navigate to Options &gt; Tags<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/tags1.png\" alt=\"image\" width=\"181\" height=\"314\" data-type=\"image\" data-meta=\"{&quot;size&quot;:16896,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;ea501748-a3a4-4c6c-94d5-5c700a3b7ed7&quot;,&quot;dimensions&quot;:[258,447]}\" data-width=\"161px\" data-height=\"278px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/a1d87dfc-caf5-49ac-a466-67aa1ab9170d\/image\" data-id=\"ea501748-a3a4-4c6c-94d5-5c700a3b7ed7\" data-created-at=\"2024-03-28T15:35:05.208Z\" data-loading=\"true\" data-media-id=\"yORcYzQW4_xHeK\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/li>\n<li>Search for your tag using the search bar on the top right of the page<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/tags2.png\" alt=\"image\" width=\"235\" height=\"108\" data-type=\"image\" data-meta=\"{&quot;size&quot;:4729,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;0e7a2624-6ea8-4713-902e-88ab4adfd2e2&quot;,&quot;dimensions&quot;:[235,108]}\" data-width=\"235px\" data-height=\"108px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/d9057ee5-8d9c-4e41-b430-b79768cd8975\/image\" data-id=\"0e7a2624-6ea8-4713-902e-88ab4adfd2e2\" data-created-at=\"2024-03-28T15:35:08.574Z\" data-loading=\"true\" data-media-id=\"k9Cfr2cJdC_uAa\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/li>\n<li>Click into your tag and a popup will appear. From here you can enable it as lead scoring or assign it to a content tag group which will automatically make it a content tag<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/tags3.png\" alt=\"image\" width=\"438\" height=\"449\" data-type=\"image\" data-meta=\"{&quot;size&quot;:26279,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;5729162f-3307-4050-8008-36c80bc74846&quot;,&quot;dimensions&quot;:[512,525]}\" data-width=\"381px\" data-height=\"390px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/d625a6b5-f1cf-4f94-b17a-a2b7bb6dac42\/image\" data-id=\"5729162f-3307-4050-8008-36c80bc74846\" data-created-at=\"2024-03-28T15:35:08.756Z\" data-loading=\"true\" data-media-id=\"--UDG-o3yVwFTl\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tags allow you to organise your emails, lists, campaigns and events. By assigning different tags to your assets, you\u2019re able to clearly determine who is interested in what. For example, if one of your contacts has only engaged in 20% of your emails, but they\u2019ve engaged with 100% of your emails with a certain tag, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-11643","post","type-post","status-publish","format-standard","hentry","category-tags"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tags - The Learning Site<\/title>\n<meta name=\"description\" content=\"Tagging your assets by different categories allows you to clearly determine who is interested in any of each particular category.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoneshot.com\/learn\/tags\/home\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tags\" \/>\n<meta property=\"og:description\" content=\"Tagging your assets by different categories allows you to clearly determine who is interested in any of each particular category.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stoneshot.com\/learn\/tags\/home\/\" \/>\n<meta property=\"og:site_name\" content=\"The Learning Site\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-24T15:23:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-20T15:11:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/tags1.png\" \/>\n<meta name=\"author\" content=\"Michael Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StoneShot\" \/>\n<meta name=\"twitter:site\" content=\"@StoneShot\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/tags\\\/home\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/tags\\\/home\\\/\"},\"author\":{\"name\":\"Michael Wilson\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#\\\/schema\\\/person\\\/e6f45a9f88188f23f8585e9f047b4487\"},\"headline\":\"Tags\",\"datePublished\":\"2022-10-24T15:23:51+00:00\",\"dateModified\":\"2024-09-20T15:11:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/tags\\\/home\\\/\"},\"wordCount\":500,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/tags\\\/home\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.stoneshot.com\\\/e\\\/stoneshot\\\/images\\\/learningsite\\\/tags1.png\",\"articleSection\":[\"Teams and Tags\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/tags\\\/home\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/tags\\\/home\\\/\",\"url\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/tags\\\/home\\\/\",\"name\":\"Tags - 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