{"id":11608,"date":"2022-10-24T14:54:51","date_gmt":"2022-10-24T14:54:51","guid":{"rendered":"https:\/\/www.stoneshot.com\/learn\/?p=11608"},"modified":"2025-01-15T11:59:07","modified_gmt":"2025-01-15T11:59:07","slug":"engagement-scoring","status":"publish","type":"post","link":"https:\/\/www.stoneshot.com\/learn\/contacts-lists\/engagement-scoring\/","title":{"rendered":"Engagement Scoring"},"content":{"rendered":"

Engagement scoring is a powerful tool that will enable sales teams to hone in on the most interesting prospects, but also provides marketing teams with additional insight into the content generating the most engagement.<\/p>\n

The StoneShot platform allows you to capture digital interactions with the website, email campaigns, videos and events and assign scores to those actions; you can then view the scores against contacts, accounts and propositions to see the most engaged.<\/p>\n

Engagement scoring strategy<\/h2>\n

Firstly we\u2019ll define how you should set up your engagement scoring. By default the system will measure all engagement as a general score, simply allowing you to view overall engagement per person and per account.<\/p>\n

Scoring by tag<\/h2>\n

We frequently find prospects with a low overall engagement score, but a high rating against one asset class or product. Pin-pointing engagement in this way is an extremely effective way of generating hot leads.<\/p>\n

As well as using tags for searching and filtering you can also use them for engagement scoring. The most prevalent approach is to define tags by asset class or product, so you can identify who\u2019s most interested in particular product categories. You will use a subset of your tags for engagement scoring, so we would recommend using those ones that the sales team would be most interested in, typically by product or strategy.<\/p>\n

A typical set up might give each contact the following scores:<\/p>\n