{"id":11569,"date":"2022-10-24T15:00:45","date_gmt":"2022-10-24T15:00:45","guid":{"rendered":"https:\/\/www.stoneshot.com\/learn\/?p=11569"},"modified":"2024-10-14T08:47:31","modified_gmt":"2024-10-14T08:47:31","slug":"visitor-tracking","status":"publish","type":"post","link":"https:\/\/www.stoneshot.com\/learn\/reporting\/visitor-tracking\/","title":{"rendered":"Visitor Tracking"},"content":{"rendered":"<p>Our visitor tracking functionality, enables you to measure website activity &#8211; unlike standard web tracking, this allows you to view what an <strong>individual client<\/strong> is doing on the web site you\u2019ve set up to track.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra1.png\" alt=\"\" width=\"1565\" height=\"100%\" \/><\/p>\n<p>Typical use cases include:<\/p>\n<ul>\n<li><strong>Measurement<\/strong> \u2013 you can measure the amount of traffic to the site and see which pages are attracting most engagement<\/li>\n<li><strong>Lead scoring<\/strong> \u2013 you can assign points to certain page goals to increase contact lead scores; you can also assign points to individual product scores<\/li>\n<li><strong>Sales insights<\/strong> \u2013 you can view a full history of each contact\u2019s web activity in the same timeline as their email, event and video history in Salesforce<\/li>\n<li><strong>Marketing automation<\/strong> \u2013 you can trigger emails, campaigns and alerts based on web activity e.g. invite a client to a webinar if they visit the fund page<\/li>\n<\/ul>\n<p>In this page we\u2019ll go through each section of the visitor tracking tool including how to add a site to be tracked.<\/p>\n<h2>Adding a site<\/h2>\n<p>When you first go on the Visitor Tracking page, you\u2019ll need to click the green <strong>Start Tracking<\/strong> button in the centre of the page. Once you\u2019ve clicked that, you\u2019ll be taken to the below page where you can add the site you wish to track.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra2.png\" alt=\"\" width=\"1562\" height=\"100%\" \/><\/p>\n<p><strong>Site name<\/strong> &#8211; the name or URL for the site you wish to add. i.e. &#8220;Main site&#8221; or &#8220;StoneShot.com&#8221;<\/p>\n<p><strong>Main URL<\/strong> &#8211; in here you need to put the main URL of the site you wish to track.<\/p>\n<p><strong>Exclude Unknown URLs<\/strong> &#8211; when enabled, we will only track internal actions when the Page URL is one of the known URLs for your website. This prevents people from spamming your analytics with URLs for other websites.<\/p>\n<p><strong>Allowed URLs<\/strong> &#8211; in here you need to put the main site and any iterations of that site.<\/p>\n<p>Below is an example of the completed page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra3.png\" alt=\"\" width=\"1564\" height=\"100%\" \/><\/p>\n<p>Once you\u2019ve completed the page you\u2019ll see the Tracking Script underneath, which will need to be pasted into the code of your website.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra4.png\" alt=\"\" width=\"888\" height=\"100%\" \/><\/p>\n<p>That\u2019s it! Now that you\u2019ve added a site, you can start tracking the page activity.<\/p>\n<h2>1. Visitors<\/h2>\n<p>In this section, you can see the visitor activity from page views, the location it was viewed, all the way to the screen resolution it was viewed on.<\/p>\n<p>You can completely customise the information you\u2019re seeing, by clicking the Edit button, in the top right.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra5.png\" alt=\"\" width=\"286\" height=\"100%\" \/><\/p>\n<p>In here you can add any additional charts, columns or filters to show the information you want to see.<\/p>\n<p><strong>Charts<\/strong> &#8211; this section will add or remove any additional charts to the top section of the page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra6.png\" alt=\"\" width=\"1145\" height=\"100%\" \/><\/p>\n<p><strong>Filters<\/strong> &#8211; here you can find all the filter options, to show the relevant information in the tracking stats. Anything you select in here will update filters on the page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra7.png\" alt=\"\" width=\"277\" height=\"100%\" \/><\/p>\n<p><strong>Columns<\/strong> &#8211; the columns section lets you add and remove the columns you see in the bottom section of the visitors\u2019 page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra8.png\" alt=\"\" width=\"1257\" height=\"100%\" \/><\/p>\n<p>Each column will show the information you\u2019ve selected from your filters.<\/p>\n<p>Any of the information you see on this page can be exported, using the Export button in the top right of the page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra9.png\" alt=\"\" width=\"297\" height=\"100%\" \/><\/p>\n<p>If you select <strong>Export As PDF<\/strong>, this will export the charts in the top section of the page. Selecting <strong>Export As Excel<\/strong> will export the columned stats, in the bottom section of the page.<\/p>\n<h2>2. Pages<\/h2>\n<p>This page is very much like the Visitors page except this page shows the activity against each page of your site, rather than the general visitor stats.<\/p>\n<p>Also, this page has slightly different filtering options, allowing you to filter down to get the relevant information.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra10.png\" alt=\"\" width=\"1141\" height=\"100%\" \/><\/p>\n<h2>3. Conversions &amp; Goals<\/h2>\n<p>As well as tracking all activity on the site, we can focus on specific pages that sales would be most interested in, so for this we can set up and identify \u201cgoals\u201d, or conversions, that we can then use for lead scoring and marketing automation purposes. We would build out a site map and suggested tag strategy across the site, then \u201ctag\u201d those pages in StoneShot using the existing content and lead scoring tags.<\/p>\n<p><strong>Goals<\/strong> &#8211; in the visitor tracking tool, we can set up goals to link to your tagging strategy that you already have set up in StoneShot. So, whenever someone visits your site that has a goal of \u201cEquities\u201d, for example, the contact will gain a score, which will then be attributed to the \u201cEquities\u201d tag, allowing you to be able to report on the tag with site visits included.<\/p>\n<p><strong>Conversions<\/strong> &#8211; a conversion is someone who has met a goal. For example, if you set a goal as \u2018Visit a page with \u201cemail-marketing\u201d in the title\u2019 and a client met that goal, this would be recorded as a conversion and will be shown towards your set goals, on the Conversions page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra11.png\" alt=\"\" width=\"1546\" height=\"100%\" \/><\/p>\n<h2>4. Activity<\/h2>\n<p>The activity page gives you a breakdown of all activity against your site. Here you can see exactly who\u2019s visited, the company they\u2019ve visited from, all the way to the resolution of their screen.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/10\/vistra15.png\" alt=\"\" width=\"1721\" height=\"100%\" \/><\/p>\n<p>Like all pages in the visitor tracking tool, you can add filters, so you only see the information you\u2019re after, as well as adding the relevant charts.<\/p>\n<h2>Setting up a goal<\/h2>\n<p>On the Conversions page, click the <strong>Add Goal<\/strong> button in the top right. This will take you to the below page, where we can set the details of our goal.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra12.png\" alt=\"\" width=\"1576\" height=\"100%\" \/><\/p>\n<p>Here you can put in the relevant name of your goal. Once you\u2019ve done that, you can select the Attribute, Match Type and Pattern.<\/p>\n<p>The below example has set the goal to mark a conversion whenever someone visits a page that has email-marketing in the URL. This has also been tagged with Email Marketing, which means the goal will also link to any reporting or analytics used against that tag.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra13.png\" alt=\"\" width=\"100%\" height=\"100%\" \/><\/p>\n<p>If you want to edit any of the goals you\u2019ve set up, just click the pencil icon next to the goal you wish to edit.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3836\" style=\"border: solid 1px #e2e5ea; padding: 10px;\" src=\"\/learn\/wp-content\/uploads\/2022\/10\/vistra14.png\" alt=\"\" width=\"189\" height=\"100%\" \/><\/p>\n<p><a id=\"JSgoalconversion\" class=\"jumplink\" name=\"JSgoalconversion\"><\/a><\/p>\n<h2><strong>Implementing a JavaScript goal conversion<\/strong><\/h2>\n<p data-type=\"unstyled\" data-id=\"b90bc8b7-9ae5-424d-94a7-627e324223e0\">It&#8217;s great to see that you\u2019re ready to start tracking website activity. Tracking the behavioral patterns and engagement of your site visitors provides useful insight to enhance user experience and improve your marketing strategy.<\/p>\n<p data-type=\"unstyled\" data-id=\"ec3b74df-c7d6-4133-8819-31e48d56f3fd\">To set up Visitor Tracking:<\/p>\n<ul>\n<li>Go to Reports &gt; Visitor Tracking<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/JSgoalconversion1.png\" alt=\"image\" width=\"171\" height=\"304\" data-type=\"image\" data-meta=\"{&quot;size&quot;:20442,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;52c7586b-b6f2-4e4b-9364-8f69299c3f93&quot;,&quot;dimensions&quot;:[197,350]}\" data-width=\"196px\" data-height=\"349px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/49d303cd-5af2-4419-9f95-c8d41a40dec7\/image\" data-id=\"52c7586b-b6f2-4e4b-9364-8f69299c3f93\" data-created-at=\"2024-03-28T16:02:21.182Z\" data-loading=\"true\" data-media-id=\"BmifiGn5WR7oWF\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/li>\n<li>When you first go to the Visitor Tracking page, you\u2019ll need to click the green Start Tracking button in the center of the page. If you already have a site set up and would like to add an additional site, then click the dropdown located in the top right and select + Add New Website.<br \/>\n<img decoding=\"async\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/JSgoalconversion2.png\" alt=\"image\" data-type=\"image\" data-meta=\"{&quot;size&quot;:71475,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;9a27c4c5-67fc-4b79-8d80-c864ce50ae30&quot;,&quot;dimensions&quot;:[1600,630]}\" data-width=\"601px\" data-height=\"238px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/dfd05c72-07bb-4b52-a198-4db97a6ec82d\/image\" data-id=\"9a27c4c5-67fc-4b79-8d80-c864ce50ae30\" data-created-at=\"2024-03-28T16:02:22.515Z\" data-loading=\"true\" data-media-id=\"jNJMs164ky_OOe\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/li>\n<li>You\u2019ll be taken to the Manage Site page where you can add the site you wish to track.<br \/>\n<img decoding=\"async\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/JSgoalconversion3.png\" alt=\"image\" data-type=\"image\" data-meta=\"{&quot;size&quot;:12934,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;acfae7f5-179e-4759-a507-81ac994361c4&quot;,&quot;dimensions&quot;:[1380,184]}\" data-width=\"601px\" data-height=\"80px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/8df4bc2d-0218-4236-b1c5-087208770eae\/image\" data-id=\"acfae7f5-179e-4759-a507-81ac994361c4\" data-created-at=\"2024-03-28T16:02:20.381Z\" data-loading=\"true\" data-media-id=\"TlshShQweLpnXV\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/li>\n<li>Once you\u2019ve finished and hit save, there will be Tracking Script displayed beneath the site information which will need to be pasted into the code of your website.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.stoneshot.com\/e\/stoneshot\/images\/learningsite\/JSgoalconversion4.png\" alt=\"image\" width=\"1339\" height=\"452\" data-type=\"image\" data-meta=\"{&quot;size&quot;:72858,&quot;type&quot;:&quot;image\/png&quot;,&quot;blockKey&quot;:&quot;23af9030-bb4e-4357-bbfb-8d4fcdff0942&quot;,&quot;dimensions&quot;:[1600,540]}\" data-width=\"601px\" data-height=\"204px\" data-name=\"image\" data-note-id=\"8SfdEJrjq596JP\" data-url=\"https:\/\/storage.googleapis.com\/slite-api-private-files-production\/files\/H0tQZosVZ33aUK\/d6cefcd0-c4e9-4241-a286-493f276dd4b8\/image\" data-id=\"23af9030-bb4e-4357-bbfb-8d4fcdff0942\" data-created-at=\"2024-03-28T16:02:23.430Z\" data-loading=\"true\" data-media-id=\"pWBK6pQ20kalvG\" data-created-by=\"GKiNm8uBxv5OHV\" \/><\/li>\n<\/ul>\n<p data-type=\"unstyled\" data-id=\"8611dbc9-42ba-4ca2-9d11-84c67d436845\">After adding the code snippet to your site, you can then set up your goals and conversions will start coming through to the StoneShot platform when goals are met.<\/p>\n<p>&nbsp;<\/p>\n<p>To find out more about Visitor Tracking, take a look at our video below.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/tnxo6tkoic.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_tnxo6tkoic seo=false videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/tnxo6tkoic\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our visitor tracking functionality, enables you to measure website activity &#8211; unlike standard web tracking, this allows you to view what an individual client is doing on the web site you\u2019ve set up to track. Typical use cases include: Measurement \u2013 you can measure the amount of traffic to the site and see which pages [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-11569","post","type-post","status-publish","format-standard","hentry","category-reporting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Visitor Tracking - The Learning Site<\/title>\n<meta name=\"description\" content=\"Our visitor tracking functionality, enables you to measure website activity \u2013 view what an individual client is doing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoneshot.com\/learn\/reporting\/visitor-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visitor Tracking\" \/>\n<meta property=\"og:description\" content=\"Our visitor tracking functionality, enables you to measure website activity \u2013 view what an individual client is doing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stoneshot.com\/learn\/reporting\/visitor-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"The Learning Site\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-24T15:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-14T08:47:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stoneshot.com\/learn\/wp-content\/uploads\/2022\/10\/vistra15.png\" \/>\n<meta name=\"author\" content=\"Michael Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StoneShot\" \/>\n<meta name=\"twitter:site\" content=\"@StoneShot\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/visitor-tracking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/visitor-tracking\\\/\"},\"author\":{\"name\":\"Michael Wilson\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#\\\/schema\\\/person\\\/e6f45a9f88188f23f8585e9f047b4487\"},\"headline\":\"Visitor Tracking\",\"datePublished\":\"2022-10-24T15:00:45+00:00\",\"dateModified\":\"2024-10-14T08:47:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/visitor-tracking\\\/\"},\"wordCount\":1202,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/visitor-tracking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/vistra15.png\",\"articleSection\":[\"Reporting\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/visitor-tracking\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/visitor-tracking\\\/\",\"url\":\"https:\\\/\\\/www.stoneshot.com\\\/learn\\\/reporting\\\/visitor-tracking\\\/\",\"name\":\"Visitor Tracking - 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