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<\/p>\nA bounce is classed as any email address that cannot receive an email and a \u2018return to sender\u2019 message is sent from the recipient\u2019s server back to the sender. This has nothing to do with the recipient\u2019s desire to receive the email (which is controlled by unsubscribing or a preference centre), it is a technical issue physically preventing your email from reaching the desired recipient\u2019s inbox.<\/p>\n
Below you can see the total number of selected recipients in your list. In an ideal world this number would equal the number of people who receive your email and have the potential to engage and read what you\u2019ve sent them. However, as it\u2019s not always possible to anticipate a contact bouncing it is unrealistic to expect everyone in your list to receive your email successfully.<\/p>\n
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Once your email has been sent you can examine the metrics below to determine the quality of your distribution list. Sent<\/strong> is the total number of email addresses in your distribution list, Reached<\/strong> is the actual number of contacts who received the email and excludes those that Bounced<\/strong>. The higher proportion of your list that has been Reached<\/strong>\u00a0the better.<\/p>\n A low bounce rate suggests a very healthy, up to date, and well managed contact list, whereas a high bounce rate could mean there are a few issues you need to address with how you are sourcing and maintaining your lists. The StoneShot Platform allows you to click into and review the bounces you\u2019ve received and try and determine what action you need to take with their email addresses.<\/p>\n To improve your bounce rate, it helps to have an understanding of the different kinds of bounces. There are two main types \u2013 hard and soft. A hard bounce is a permanent delivery failure whereas a soft bounce is a temporary prevention of emails reaching a contact.<\/p>\n A hard bounce is an email address that is not valid or is no longer being used. This could be due to a simple spelling error, a change in the contact\u2019s domain in their email address, or it could be that they\u2019ve left their company and their email address has been deleted.<\/p>\n A soft bounce is when your email has been received by the recipient\u2019s email server but was not delivered into their inbox due to a lack of space, your email failing a spam detector, or the sender name and email address being blocked. A soft bounce suggests that you\u2019ve got a correct email address for the contact, but there\u2019s an issue with your email or sender credentials that need to be marked as safe by your recipient.<\/p>\n It\u2019s a good idea to regularly check the contacts that are bouncing from your email sends. In doing so you may notice trends, for example a high proportion of contacts bouncing from a particular company. This could be due to stricter email security measures being put in place by a firm and unless you inform them that your emails aren\u2019t getting through, many perfectly valid email addresses could be lost. Be aware of your bounces and keep your contact lists clean and up to date. Your email campaigns will benefit greatly as a result.<\/p>\n For more information on Bounces, take a look at our training video below.<\/p>\n![\"\"](\"\/learn\/wp-content\/uploads\/2022\/10\/49.png\")
<\/p>\nTypes of bounce<\/h2>\n
Hard bounces<\/h2>\n
Soft bounces<\/h2>\n
What you can do?<\/h2>\n