StoneShot is a marketing automation provider specializing in financial services. We help busy marketing teams increase engagement and elevate the client experience whilst minimising operational inefficiencies, and work with some of the most prestigious brands in the world.
We’re looking for a Content Marketing Manager that will play a pivotal role in creating and executing content marketing strategies. The ideal candidate will have a strong understanding of the content marketing process, as well as experience in a SaaS environment.
The role covers these key areas:
Develop and execute a content marketing strategy that aligns with our goals and target audience. Identifying key messaging, themes, and content pillars to guide content creation.
- Content Creation
Create various types of content including blog posts, thought leadership articles, infographics, videos, and webinars and ensuring that content is high-quality, engaging, and consistent with our brand’s voice and messaging. Managing a content calendar to plan and schedule content publication.
- Research and Personas
Conduct research to understand the target audience’s needs, preferences, and pain points. Develop buyer personas to create content that resonates with different segments of the audience.
- Content Promotion and Distribution
Promote content across various channels including email, social, SEO, and partnerships. Leverage paid promotion when necessary to boost content reach and engagement.
Monitor and analyze the performance of content marketing efforts using tools like Google Analytics, Google Search Console and SEMrush. Use data insights to refine and optimize content strategies and distribution channels and reporting on KPIs such as website traffic, engagement metrics, conversion rates, and ROI.
You’ll need a relevant degree in marketing and 3+ years of experience in content marketing. We offer an excellent remuneration package, great healthcare with medical benefit, vision and dental, 401K, vacation allowance, plus time off during the festive season and self-development and training.
Are you the content marketer we are looking for? Then let us hear from you! Please apply here by suppling your resume and a cover letter.
Applicants must be free and able to work in New York without the need for sponsorship. StoneShot is an equal opportunities employer and we welcome all applications. No agencies please.