StoneShot helps BNP Paribas Asset Management
digitally promote a new fund through engaging storytelling

BNP Paribas Asset Management (BNPP AM) is the investment management arm of BNP Paribas, one of the world’s major financial institutions – managing a comprehensive range of active, passive and quantitative investment solutions covering a broad spectrum of asset classes and regions.

BNP Paribas Asset Management reached out to StoneShot to help promote a new innovative SME lending fund. The firm was investing a significant amount of time and resources into managing the launch of this new product – therefore they wanted to reach out to a group they trusted to make sure its promotion was executed with the utmost care.
Animation - Laptop showing a scroll of the SME lending fund page Image badge of Lending awards - Best Brand Commercial

The Challenge

With the launch of a new fund soon approaching, the firm needed a way to clearly communicate its benefits in an easy-to-digest format.

In order to do this, the firm was looking to build a portfolio of content to tell their story, find or create a place for it all to live, and efficiently distribute it to the right people at the right time.

The StoneShot team sat down with BNP Paribas Asset Management and their creative agency to clearly understand all facets of the project and present ideas for distributing the messaging.

Given the abundance of content presented, StoneShot needed to strategically find a way to organize it without diluting the messaging and story BNPP AM wanted to portray to highlight both their team and the new product.

The Objectives

Create a team portal for all fund-related content to live

Find ways to publicly highlight the expertise and experience of the BNP Paribas Asset Management team

Digitally promote a clear understanding of the fund and share its engaging story

Drive sales, and marketing activity using a platform to distribute the content to clients and prospects