You have a conference call or webcast - or even something in the real world. So, let us loose on getting it right.
IT CLIENTS //
We might create a microsite specifically for the event. We'll provide details on the venue, the agenda, the key figures and even the local tapas bars. Attention to detail? Techies might get different invites to managers. And for a global user conference, promotions might be six months ahead, to maximise attendance.
A more personal approach. Maybe an email from each invitee's sales manager. Maybe we'll drive people to online video. Maybe for clients in Europe we'll handle the push and registration for conference calls.
Maybe you should just sit back and relax, while we bowl 'em over.