Plus ça change
Keeping your email list clean is a little like painting the Forth Bridge. Once you're done, you have to start all over again.
Last year over 9,300 UK intermediaries found themselves either a starter job or a different one. Out of 37,000 advisory and discretionary professionals, that's a 25% change.
Which means that if you started the year with 10,000 squeaky-clean records and did nothing, your Christmas card email would reach a decidedly unfestive 7,500 advisors.
The other challenge is how you clean your list. Most providers focus on fixing emails that bounce, but that only happens when a mailbox is closed. And that can take six months or more.
Put your paint pot away, we've got some good news.
We'll lock your list to the FSA Register and tell you which advisers have accepted their carriage clock or P45. You can then fix the data yourself or we'll do it for you from our opt-in advisory and discretionary list.